Golf was in need of a reboot. The days of country clubs, tradition and propriety, needed to be balanced with a new generation of golfers who craved a faster pace, bolder styles and a little irreverence. With this new generation of golfers in mind, there needed to be a fresh take for the new season of men’s golf accessories at TaylorMade. Starting with a mix of old and new, traditional materials were mixed with fresh graphics and colors. Polo shirts were swapped for t-shirts and snapbacks instead of caps. It was a start of a new relaxed energy with a golfer twist.